The days of finding new clients through phone books, passing out flyers, and cold-calling are starting to be a thing of the past. Sure, you don’t want to totally abandon those tactics just yet, but its no shock to say that online marketing is the future. Search Engine Optimization, which is shortened to SEO in industry jargon, is one of the leading ways to get new visitors to your website and in turn, get more clients.
How To Use SEO To Your Advantage
I was in Florida for a conference recently, and had the chance to speak with the founder of a leading Jacksonville SEO company. Through that conversation, my eyes were truly opened about how powerful SEO can be for small business owners. Here’s a few things I learned:
- If your website doesn’t show at the top of page one, you aren’t getting many visitors
- If your website isn’t mobile friendly, you could be in serious trouble
- If you aren’t using Google My Business and other Social Media you could be falling behind.
Implement an SEO Strategy
Ok, enough fear mongering! Let’s get down to business and discuss how you can start taking the steps in the right direction with your business or website.
First, you want to make sure that you are producing content for your website on a regular basis. Content simply means, anything that your customers (or potential customers) could read, watch, or look at that they might find interesting. Maybe you make a video showing your new location. Or write a weekly article with tips and trick relevant to your industry. Or maybe you have lots of cool photos that people would like to see and share on social media.
You want to produce at least one piece of new content each month. Each week is even better. Publish that content on your website, and then link to it from all your social media accounts.
You have social media accounts for your business, right? Right?! Ok, you don’t have to go wild, but you really need to at least have Facebook, Twitter, and Google pages all for your business. Social media is of critical importance to your business. It gets your brand in front of new faces, and also has lots of SEO benefits.
Next, you need to find every online business directory possible and make sure your businesses name, address, phone number and link to your website are included. How many is enough? Well, more than your competitor. In most markets, you’ll want to do at least 50. In others, you might need as many as 250! This is a very time consuming and boring task and something I recommend outsourcing to an SEO agency in your area.
I’ll leave you with a video that further stresses how important SEO is. This was produced by the same company that I spoke with when I was in Jacksonville. Now get to work on don’t let your website suffer!.