The days of finding new clients through phone books, passing out flyers, and cold-calling are starting to be a thing of the past. Sure, you don’t want to totally abandon those tactics just yet, but its no shock to say that online marketing is the future. Search Engine Optimization, which is shortened to SEO in industry jargon, is one of the leading ways to get new visitors to your website and in turn, get more clients.

How To Use SEO To Your Advantage

I was in Florida for a conference recently, and had the chance to speak with the founder of a leading Jacksonville SEO company. Through that conversation, my eyes were truly opened about how powerful SEO can be for small business owners. Here’s a few things I learned:

  • If your website doesn’t show at the top of page one, you aren’t getting many visitors
  • If your website isn’t mobile friendly, you could be in serious trouble
  • If you aren’t using Google My Business and other Social Media you could be falling behind.

Implement an SEO Strategy

Ok, enough fear mongering! Let’s get down to business and discuss how you can start taking the steps in the right direction with your business or website.

First, you want to make sure that you are producing content for your website on a regular basis. Content simply means, anything that your customers (or potential customers) could read, watch, or look at that they might find interesting. Maybe you make a video showing your new location. Or write a weekly article with tips and trick relevant to your industry. Or maybe you have lots of cool photos that people would like to see and share on social media.

You want to produce at least one piece of new content each month. Each week is even better. Publish that content on your website, and then link to it from all your social media accounts.

You have social media accounts for your business, right? Right?! Ok, you don’t have to go wild, but you really need to at least have  Facebook, Twitter, and Google pages all for your business. Social media is of critical importance to your business. It gets your brand in front of new faces, and also has lots of SEO benefits.

Next, you need to find every online business directory possible and make sure your businesses name, address, phone number and link to your website are included. How many is enough? Well, more than your competitor. In most markets, you’ll want to do at least 50. In others, you might need as many as 250! This is a very time consuming and boring task and something I recommend outsourcing to an SEO agency in your area.

Final Advice

I’ll leave you with a video that further stresses how important SEO is. This was produced by the same company that I spoke with when I was in Jacksonville. Now get to work on don’t let your website suffer!.

Is Radon Doing This To Your Lungs?
Is Radon Doing This To Your Lungs?

Did you know that lung cancer kills several thousand people every year and that exposure to radon is the second biggest factor that creates lung cancer? Radon is a type of gas that occurs naturally in the environment, but it can also be deadly if you come into contact with it. The problem with radon is that it is incredibly difficult to sense.

Are Radon Levels Increasing in Des Moines IA?

Iowa is a state with extremely high levels of indoor radon, and the issue is getting discussed more and more everyday. Is that because levels are on the rise or because the issue is becoming more well known. We contacted one of Iowa’s leading radon testing and mitigation companies radonmitigationdesmoines.com to see if they had any information on the growing concern in the area. They replied that they since they haven’t conducted any controlled test themselves they couldn’t say definitively one way or the other. Their opinion is that people are more of the aware of the issue now and thus more likely to test for radon in their homes, making it seem like the risk is growing.

How Do You Know if You Are Being Exposed to Radon?

It is invisible to the naked eye and it has zero scent. So how do you detect it? The way to detect radon is through alarms and testing procedures. This is why it is so critical to get radon testing in your workplace or a residential property in order to potentially save several lives.

Consider These Advantages of Radon Testing

Perhaps the biggest benefit of getting radon testing is that you will never know that you have come in contact with it otherwise unless you contract cancer. So the best preventative method of all is to never come in contact with radon! Whether you get alarms installed in a building or have a building tested for radon before moving in, you are doing your due diligence in the construction inspection process and put your best foot forward to avoid liability and protect health.

How Long Will Testing Take?

One of the most common ways to test for radon is to leave a test in the atmosphere of the building for a certain number of days. This varies depending on the test, but you can typically expect for the test to sit unaffected inside of the building for anywhere between two days and 90 days. These tests do not cost much money and are an incredible investment if you want to be sure that your building has not been exposed to radon.

What about radon alarms?

These alarm systems are also an incredible investment, similar to investing in carbon monoxide alarms. Like carbon monoxide, you cannot smell or see radon, so one of the only ways to know it is present is to have an alarm installed inside. Depending on the kind of model and brand you want, these alarms would not even cost you that much money. It is not atypical to purchase a quality radon testing alarm for approximately $100. Make sure that you always get the alarm checked and calibrated from professionals and keep it stocked with plenty of batteries.

You can also do your due diligence in this regard by having a professional come out to your property no less than one time per year. These professionals will be able to come in for a quick and speedy test that will leave your building and peace of mind intact.

So what are you waiting for? Now that you understand a little bit about radon, be sure that you take advantage of these principles and use them in order to remain healthy and free of this cancer-causing agent in any building that you own. For further reading learn more about the dangers of radon exposure.

trainIt’s always a good idea to prepare for the next generation of careers. In this case, looking to the past might be a wise idea too. Thats because the train and locomotive industry continues to create high paying jobs with great benefits. By learning how to become a train conductor, you open the door to a vibrant career with a few different options. If nothing else, you’ll always have great stories to tell at dinner parties! Seriously though, lets a take a look at why the train industry is a good career choice as we progress into the new era.

A few benefits of being a train conductor include:

  • Steady Employment
  • Unionized Benefits and Wages
  • Flexible Scheduling
  • Unique Skill Set
  • Retirement Package
  • Constantly Changing Scenery our Your Window
  • Cool Stories to Tell

Those are just some of the benefits of a career in the locomotive industry.

Learn How to Get a Job As a Train Conductor

So you’ve decided you want to be a train conductor, now what? That’s a good question! If you have any experience or a close contact in the field who can help you get your foot in the door you’ll have a leg up on the competition. If not, it is going to take some work. Check out this video that describes how one guy learned how to become a train conductor with no experience.

What will the world look like in 5, 10, 15, 50, or even 100 years from now? From the beginning of time man has always been curious about what the future has in store for us. Do you often wonder about what we will be wearing or eating? Or maybe you are curious about whether or not man will colonize Mars or the Moon? You’re not alone, it is something we all think about.

Check out this video from the Wall Street Journal that documents what we can expect to see and speculates on how the future may unfold.